James McCann seasoned CEO, speaker, and advisor to early-stage businesses, today announced the publication of Startups & The Tech Revolution: The Essential Guide (available now). The book is published with ForbesBooks, the exclusive business book publishing imprint of Forbes Media.

Over the course of 20 years, James McCann had a C-suite view of the technology revolution and its impact on his own organizations. He knows from first-hand experience what happens when companies refuse to adapt. “This is a world that is not going to spoon feed you; it moves way too quickly for that,” he said. In Startups & The Tech Revolution, McCann explains that companies that are not prepared for the current technological paradigm and employees who are unwilling to retrain or upskill are exposed to unprecedented risk.

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos.

McCann’s focus is always on the future. He believes that where there is risk, there is also opportunity but, to see and take advantage of it, leaders and employees must be receptive to change. In addition to sharing lessons from his own experience, he cites various studies to shed light on expert predictions and offers a strategic approach to help startup companies thrive.

He leads readers to a solution that demands the adoption of a deeper entrepreneurial mindset and embraces the challenge to develop more adaptable and anticipatory playbooks and provides direction for those looking to invest in a startup business or launch their own. “By understanding the shift that is taking place, you will be able to make the most of these changes for yourself, your family, your company and your community,” he said.